Virtual Reality (VR) Augmented Reality (AR) Videos 360° Visits Dreamoc Serious Games PufferSphere Custom Games Exclusive Installations
Realistic VR humanoid

Virtual Reality (VR)

We work closely with Brands to create engaging experiences where users are transported into virtual worlds that allow them to interact with the environment.

Visa is committed to enable all devices to become means of payment in the future. We created realistic worlds that people can visit in VR to experience future enhanced services and seamless payment.

Worlds included connected stadium, smart home, theme park, connected car etc. The Visa experience started at GITEX and was carried out at various events and exhibitions throughout UAE.

We can work with all platforms - Oculus Rift, Samsung Gear VR, Windows Mixed Reality etc.

VR stand with VISA

Augmented Reality (AR)

We design augmented reality experiences where videos and images are superimposed to the physical world.

To celebrate the launch of the TAR collection at Sephora UAE, Benefit Cosmetics wanted to give visitors the opportunity to have a true-to-life makeover. They were able to try out 8 shades of the new lipstick and 8 differents shades of eyeshadow.

Augmented reality makeup with a tablet
Cover AR lips and eyes

The technology will allow shop visitors to see the look without having to apply actual make-up which can be time consuming.

This is ideal to recruit new clients. When satisfied with their look, visitors can save their picture on their phone by scanning a QR code and then share it on social media. Benefit offered the opportunity to visitors of having their picture printed in the shop.

Videos

We work closely with Brands to tell their stories.

We use the latest software and technology to create your perfect corporate videos – CGI, 3D animations, motion graphics, special effects. We are very proud of our realistic animated characters thanks to motion capture technology.

3D animation with futurisit cars
3D desk and futurist setup

We work closely with Brands to tell their stories.

We use the latest software and technology to create your perfect corporate videos – CGI, 3D animations, motion graphics, special effects. We are very proud of our realistic animated characters thanks to motion capture technology.

360° Visits

We can model in 3d any environment and allow 360 visits on any platform – web, virtual reality, smartphone or iPads via iOS or Android applications

360 degree exploration

The Dreamoc, by Realfiction

Realfiction is the world leader in holographic displays.

Digital Mood, as one of their few global Gold Partners, has developed an extensive experience in using those displays across all industries.

See their website
Holographic displays
City gestion game
Virtual report in serous game
Virtual trade

Serious Games / Simulations

We excel at gamification.

The hardest concepts and skills can become easy and fun to learn when using game principles.

We designed a game for a Dubai based semi governmental corporation to teach the principles of international trade to young people. As ruler of a city, players can trade goods, add value during the manufacturing process, build infrastructure and acquire transport modes, negotiate trade agreements to lower tariffs etc.

With all the wealth players generate through trading activities they can invest in the city, build nice housing, add leisure centers and social services to make their citizens happy.

PufferSphere

Pufferfish is the world leader in spherical touch displays. They have unparalleled expertise in the development of spherical content and applications.

Digital Mood, as their trusted partner in the UAE, has developed an extensive experience in using those displays across all industries.

See their website
Spherical display
Skoda interraction with bus stop

Custom Games

A great way to prompt engagement.

We design fun and creative games that will drive people to your store.

Skoda wanted to prove that their tiny and efficient inner-city car was also spacious and comfortable. Keeping the client priorities in mind, we created an innovative system that allows people to visualize themselves sitting in the car while they are waiting for the bus (a live video is superimposed on the actual advertising print).

Peoples interacting with bus stop

For the launch of the Envy lipstick, Estee Lauder wanted a concept that would drive people to the nearest Estee Lauder shops. Our game is a replica of the famous one armed bandit game. People simply press a button to start lipsticks rolling. If 3 lipsticks of the same color appear on the screen, you win the lipstick. A small card is printed that urges the winner to collect his prize at the nearest shop – or a sample if they lost. Every day, our algorithm enabled people to win and collect in stores 83 lipsticks and 277 samples per bus shelter equipped with the game

Exclusive Installations

TAG Heuer is a brand that commands out-of-the-ordinary and unique experiences.

For their exhibition stand at Baselworld we designed and implemented 2 concepts :

Giant triangle display

Digital Skin

We turned the gigantic triangular shell structure of the TAG Heuer exhibition stand into a display surface for video projection.

The Wonder Book

TAG Heuer “Livre des 150 ans” becomes a unique mix of print and video. When turning pages, the reader unveils a “wonder page” where a video suddenly surges amid words and animates the page.

The video brings words to an extra, visual dimension, spurring life and emotion into the book. This unique installation was later replicated in the TAG Heuer Museum in Switzerland

Book with videos inside